218: How to write proposals that sell

Allan Langer joins Sarah Hicks on this episode of the Predictable Revenue Podcast.  Allan is the Founder/CEO of The 7 Secrets Center of Sales and Marketing, and his book, “The 7 Secrets to Selling More by Selling Less”, is an award-winning best-seller on Amazon. Highlights include: The biggest mistake you can make in a proposal (1:30), how a good proposal should be structured (7:25), how and when to use images (14:24), positioning pricing as an investment (20:42), and the impact of these changes (29:25).   SHOW NOTES:   More on writing great proposals: Octiv’s Kelsey Briggs On How To Improve Those Critical Documents   How to nail your proposals with Mimiran’s Reuben Swartz   ______________________   Are you looking to create repeatable, scalable and predictable revenue? We can help! ►  https://bit.ly/predictablerevenuecoaching