228: How technical credibility and a knowledge of SaaS metrics will help you close more deals

Sara Archer is a former neuroscientist turned SaaS startup operator and has 8+ years building ambitious, international sales teams. She is absolutely determined to convince the skeptics that ‘sales’ is not a dirty word. In her current role as Head of Sales with ChartMogul, she helps top-tier subscription businesses around the globe grow faster using their revenue data — think recurring revenue, churn, customer lifetime value. Sara joined the Predictable Revenue Podcast to talk ​​about how technical credibility and the knowledge of SaaS metrics will help you close more deals. Highlights: Why is technical credibility so important for sales reps today (1:28), how can sales reps learn this information (2:59), how to learn about your target market & the tools they’re using (4:38), do prospectors need to have technical knowledge (10:26), how do SaaS metrics impact credibility (12:50), the impact of technical credibility & knowledge of SaaS metrics (16:21). -------------------- Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching