EP1: Building product virality; w/ Raphael Allstadt, Founder & CEO, tl;dv — Product Market Fit Podcast

Welcome to Product Market Fit, a podcast all about startup growth.  To kick things off we have Raphael Allstadt, founder and CEO of tl;dv, a tool for recording and transcribing meetings. In this episode, Rapha shares his experience launching on Product Hunt, building viral loops into a product to accelerate growth, experimenting with SaaS pricing and more.  Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co. Episode timestamps:  (1:29) What is tl;dv? (4:27) Gathering feedback from users (and delighting them) (6:30) Defining product market fit (8:05) Thinking about competitors (10:50) Launching on product hunt (12:59) Video strategy (tl;dv's launch video) (16:30) Building inherent virality into the product (20:46) Product-led motion vs. other go-to-market motions (22:50) Land and expand strategy (24:12) Expanding into additional use-cases (27:21) Social media for brand awareness (29:20) How to launch pricing (33:24) Experimenting with pricing (34:45) The changing nature of work (38:28) final thoughts  Further reading:  To dive deeper into learning about product virality, I recommend reading up on "K-factor" for measuring virality: article 1, article 2. And here are a couple more general guides to building product virality: guide 1, guide 2, guide 3 Get in touch:  https://www.linkedin.com/in/moshehp/ https://twitter.com/MoshehP [email protected] www.pmfpod.com