Ep39: The Role of AI in Creative Strategy; w/ Asaf Yanai, Founder & CEO @ Alison.ai — Product Market Fit podcast (startups | tech | AI | growth)

In this episode, host Mosheh interviews Asaf Yanai fonuder & CEO of Allison.ai, a creative analysis technology company that uses AI models to extract insights and provide recommendations for visual creatives such as videos, images, banners, and more. They aim to break the mold of viewing videos as a black box and instead help companies understand the components that make a video successful. Their AI engine is able to extract 25,000 elements from a video to analyze and predict what works for advertisers. Additional topics include: - The future of marketing teams in the age of AI - How to fundraise in today's environment - What's happening with Israeli startups (amid unrest)? Chapters: (00:00) Intro (02:14) Alison.ai explained (05:27) How does it work? (14:30) Integrating Generative AI (17:00) Google and Meta — friends or foe? (19:19) The competitive landscape (22:00) The grand vision for the company (24:06) The future of marketing teams (26:17) Allison's growth to date (29:13) Growth channels (33:13) Product roadmap (35:35) Serving multiple industries simultaneously (38:50) Fundraising in today's environment (42:35) Israel's startup ecosystem (48:40) Lightning round Guest Contact Info: ⁠⁠Website⁠⁠ ⁠linkedin.com/asaf-yanai Sponsor: This podcast is brought to you by ⁠⁠⁠⁠grwth.co⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠⁠⁠⁠grwth.co⁠⁠⁠⁠. Get in touch with Mosheh: ⁠⁠⁠⁠linkedin.com/in/moshehp⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/MoshehP⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠[email protected] ⁠⁠⁠⁠⁠www.pmfpod.com Topic keywords: A/B tests, ad, ads, Advertisers, AI, AI engines, AI innovation, AI models, analysts, asymmetric growth, audiences, Banners, brands, Business goals, campaign, campaign managers, CEO, Cinemagraphs, clicks, communities, companies, competitive intelligence, competitive landscape, competitive research, competitors, connected TVs, content, Content creators, Conversion data, creative, Creative analysis, creative brief, Creative insights, creative strategy, creatives, creators, customers, customization, data, Data analysis, data insights, data people, data perspective, data points, development of AI, dynamic creative, dynamic images, early adopters, economy, employees, enterprises, Entrepreneurship, events, Facebook, founder, founders, fundraising, future, Generative AI, GIFs, Good ad, Google, grassroots organic, growth, growth perspective, image, Images, improve performance, increase engagement, increase revenues, increase ROI, influencer, influencers, insights, investors, israel, Israeli economy, Israeli Innovation Authority, Israeli judiciary, Israeli market, Israeli startups, judicial system, LinkedIn, live streaming, LLMs, macroeconomic trends, Marketing brief, marketing hacks, marketing managers, marketing stack, marketing strategy, marketing team, marketing teams, measure, Meta, models, online advertising, online marketing, organic growth, paid marketing, performance, Pinterest, podcasts, pre-trained, product, production, recommendations, Reddit, revenue, scared, script, segments, self-serve, SEO, smart banners, Snapchat, solution, startup, Startup nation, studios, tech, tech entrepreneurs, technology, TikTok, traction, training models, Twitter, VC funding, VCs, video, Video performance, videos, visual creative, word of mouth, write briefs, YouTubers