08 The rise of #GivingTuesday as a movement of generosity (Asha Curran)

We’ve talked to Asha Curran, the CEO of #GivingTuesday, to find out more about the inspiring story of turning an idea into a massive movement of generosity. How do you go from a small group of friends and partners and limited resources in 2012 to a global movement that reaches more than 60 countries in 2019? Listen to this episode to find out more about the importance of collectivity and community building and how nonprofits and individuals can support a big day of generosity. We’re discussing the role of social media in growing a movement and we’ve also found out Asha’s favourite book of all time and how it affected her perspective growing up. If you’re interested in social good, making an impact or even supporting a movement of generosity, then you don’t want to miss this episode!