258. Stop Ignoring Your Finances – Here’s Why It’s Costing You!

Like many creatives, I tend to avoid looking at my business numbers but that’s not going to be true after this conversation! Danielle Hendon of 4Corners CFO empowers and encourages entrepreneurs to get their heads out of the sand and confront their numbers - including me during our conversation. Danielle shares her fascinating career origin story, the effect the pandemic had on its trajectory, and why she is dedicated to increasing livelihoods and legacies instead of shareholder value. We commiserate about not being able to outsource our brains, being avoidant of money talk but still needing to strategize. She talks about money and an end-of-year review not being a judgment tool but a way to understand the story of your business.  You'll end this episode with advice, insights, and immediate actionable steps for this end-of-year season as she shares the exercise she takes her clients through, the true goal of a budget, and the types of clients she prioritizes. It's an episode you don’t want to miss! Learn more about Danielle Hendon at her website and follow her on Instagram. https://4cornerscfo.com/resilientbydesign    Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!