What's your school brand?

Your school "brand" is not your logo, colors, or tagline. Your brand is how people perceive their experience with you. It's what people say about you behind your back. So, how strong is your school brand? And, if you want a stronger brand, how do you go about getting one? On today's episode, we take a deep dive into what comprises your school brand and the exact things you need to do to build a strong brand. You'll also discover the difference between your external brand and your internal brand and why you need to work on your internal brand first. While it may seem like a "nice-to-have," a strong school brand is integral for establishing trust and credibility among your staff and with the students and families you serve. Neglect your brand at your own peril! So tune in today to discover how to build a strong school brand #LikeABuilder.