Be Where They Are: The New School Playbook

The Playbook for enrolling new families in your school has changed. The old rules of building a website, sending a postcard and holding an open house just don’t work like they used to. How many different ways are you sending out information to your families? Maybe it’s just one email. Or maybe it’s seven emails, 4 texts and a printed flyer. When you step back and examine your different parent avatars (listen to the previous episode to learn how to build yours), you can start to understand when to send text or email and easily personalize that to best suit all of your families.In part three of the New School Playbook series, Chanie shares how to Be Where They Are:Key Topics Discussed: Your messages become invisible to a large portion of your community if you’re not sending them to what they check (i.e. are they text or email people?)In-person events will always create the best lasting impression. When a parent has a positive interaction with your school at an event, they will tell an average of nine other people. How do you make these kind of events?How do you know if your messages are even being read? Learn how to audit your current communication methods and see how many people are actually opening and viewing them. Mentioned in this episode: If you need to increase enrollment right away, check out episode 191Design your new enrollment playbook in only 1 hour with our live interactive workshop — November 14th Register or learn more at: schoolsofexcellence.com/familiesReady to move faster? Directors: Join the Director’s Inner CircleOwners: Join the Owner’s HQIt starts with a free consult. Schedule your session now. Mentioned in this episode:New School Playbook WorkshopAre you ready to stop guessing what your families want and start knowing exactly how to connect with every family in your school? You will learn how to implement 5 power plays: 1. Know Your Families: Learn the exact data points that predict family satisfaction and longevity. 2. Speak Their Language: Master the art of creating parent avatars, a proven template that’s revolutionized communication for hundreds of schools. 3. Be Where They Are: Discover the channels and messages that resonate with modern families. (Stop wasting time on platforms your families don’t use!) 4. Train The Troops: Transform your team and teachers into family engagement experts, including our “quick-win” scripts for common scenarios. 5. Sync Your Calendars: Build a communication calendar that keeps families engaged and referring new ones! Visit: schoolsofexcellence.com/familiesNew School Playbook