How to Increase the Lifetime Value of Each Enrollment: Parent Retention

A parent is standing at your school's front desk, full of questions about how your program will fit their family’s unique needs. Now, multiply that by dozens of families, each with different backgrounds, expectations, and concerns.How do you speak to all of them with each of their individual needs?In this episode, Chanie introduces her Parent Archetypes Framework, helping schools decode the unique needs of families—from first-time parents to multicultural families and grandparent guardians. By tailoring communication and marketing strategies to each family type, schools can boost enrollment and foster stronger, lasting relationships with parents. Chanie also shares actionable steps for training staff to interact more effectively with each parent archetype, ensuring smooth operations and engaged communities.Key Topics Discussed: Identifying and supporting first-time parents, multicultural families, and grandparent guardians.Crafting marketing strategies that resonate with each parent archetype.Training staff to improve parent engagement and satisfaction.This episode provides a wealth of knowledge for school leaders aiming to enhance their marketing and communication strategies by truly understanding the diverse needs of their school’s parent community.Learn more and apply for the Director’s Inner Circle & Owner’s HQ: https://schoolsofexcellence.com/membership/  More about the show:If you are an Early Childhood director or owner, prepare to transform your school and life with the Schools of Excellence podcast. Tune in each week to learn from Chanie Wilschanski, the founder and host of the Schools of Excellence Podcast and a mom of 4 little kids. Each episode will be packed with tools and strategies – equipping you to build schools with higher staff retention, teacher motivation, parent partnership, collaborative culture, and beautiful quality of life.  Every week, Chanie shares the truth about the journey to excellence, the strategies that are working TODAY, and the mindset about the critical decisions and choices that you make every day which impact yourself, your teachers, parents, family, and children who you serve every day.Mentioned in this episode:New School Playbook WorkshopAre you ready to stop guessing what your families want and start knowing exactly how to connect with every family in your school? You will learn how to implement 5 power plays: 1. Know Your Families: Learn the exact data points that predict family satisfaction and longevity. 2. Speak Their Language: Master the art of creating parent avatars, a proven template that’s revolutionized communication for hundreds of schools. 3. Be Where They Are: Discover the channels and messages that resonate with modern families. (Stop wasting time on platforms your families don’t use!) 4. Train The Troops: Transform your team and teachers into family engagement experts, including our “quick-win” scripts for common scenarios. 5. Sync Your Calendars: Build a communication calendar that keeps families engaged and referring new ones! Visit: schoolsofexcellence.com/familiesNew School Playbook