Speak Their Language: The New School Playbook

The Playbook for enrolling new families in your school has changed.  The old rules of building a website, sending a postcard and holding an open house just don’t work like they used to. Think about how good it feels when someone notices something that’s uniquely you  and engages with that in mind… You’re a person who matters to them. When you can achieve this with your families, you create a connection that makes a big difference in your school’s success.In part two of the New School Playbook series, Chanie shares how to reach families when you: Speak Their Language.Key Topics Discussed: Adjusting your communication and involvement expectations to the diversity of your parent demographics and community - single parent families, large families, first generation, both parents working - you see where I’m going?  They all have different needs - and you as a director don’t need to overwork yourself trying to meet them.  (Keep reading!) Creating key avatars of your families that speak to their needs in words they relate to is possible and not only simplifies the challenge for you, but allows each family to be truly heard and seen.Chanie’s quick action step: Start with simple exercises like a communication audit of last week’s emails, tweak the language to be more inclusive and connective to more of your family dynamics.  Then press send and test it out!This is the second in the series to help you develop a NEW playbook for your school enrollment and retention strategies. Listen and be prepared for some practical action steps for implementing these new tactics that work!Design your new enrollment playbook in only 1 hour with our free, interactive workshop — November 14th Register or learn more at: schoolsofexcellence.com/familiesReady to move faster? Directors: Join the Director’s Inner CircleOwners: Join the Owner’s HQ.It starts with a free consult. Schedule your session now. Mentioned in this episode:New School Playbook WorkshopAre you ready to stop guessing what your families want and start knowing exactly how to connect with every family in your school? You will learn how to implement 5 power plays: 1. Know Your Families: Learn the exact data points that predict family satisfaction and longevity. 2. Speak Their Language: Master the art of creating parent avatars, a proven template that’s revolutionized communication for hundreds of schools. 3. Be Where They Are: Discover the channels and messages that resonate with modern families. (Stop wasting time on platforms your families don’t use!) 4. Train The Troops: Transform your team and teachers into family engagement experts, including our “quick-win” scripts for common scenarios. 5. Sync Your Calendars: Build a communication calendar that keeps families engaged and referring new ones! Visit: schoolsofexcellence.com/familiesNew School Playbook