The Secret Marketing Playbook Behind Burger King, Popeyes, & Tim Hortons
Scratch: CMO Interviews - Un pódcast de Rival
Categorías:
Restaurant Brands International (RBI) owns four of the world’s most recognizable quick-service labels - Burger King, Tim Hortons, Popeyes, and Firehouse Subs, spanning 32,000+ EMEA restaurants. In this episode, Daniel Blumer, CMO for EMEA, reveals how a former ops & franchising leader rewired marketing to treat each store as its own “culture lab”.
