Branded search in 2025 | Mordy Oberstein
Search with Candour - SEO podcast - Un p贸dcast de Candour - Lunes
Categor铆as:
In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape.
They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward.
It鈥檚 quite a wide-ranging conversation that touches on everything from performance marketing to pro wrestling and baseball, rounding off with Mordy鈥檚 expert predictions on the future of branding and SEO.
Follow Mordy
馃憠Website - https://www.unifybrandmarketing.com/
馃憠Mordy on LinkedIn - https://www.linkedin.com/in/mordyoberstein/
馃憠Unify Brand Marketing on LinkedIn - https://www.linkedin.com/company/unify-brand-marketing/
Bluesky
馃憠Mordy on Bluesky - https://bsky.app/profile/mordyoberstein.bsky.social
馃憠Unify Brand Marketing - https://bsky.app/profile/unifybranding.bsky.social
Podcasts
馃憠SERP鈥檚 Up - https://www.wix.com/seo/learn/podcast
馃憠It鈥檚 New - https://youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp&si=s9jA6dtjEC2I8mFL
Chapters
00:00 Introduction
02:59 Sponsor: AlsoAsked
04:24 Morty Oberstein's Return and Inside Jokes
06:55 Defining Branded Search and Its Challenges
15:59 The Complexity of Measuring Brand Search
27:28 Nike's B2C Strategy and the Impact of COVID
34:45 Balancing Trust and Skepticism in Branding
35:54 Addressing Skepticism in Marketing
38:01 The NFL and Brand Manipulation
45:07 Skepticism in the Digital Age
46:17 The Broken State of the Web and TV
56:41 The Importance of Brand Alignment
01:03:39 The Future of Brands in the Age of AI
01:08:55 Conclusion and Upcoming Episodes
