Amazon's A9 General Product Search - How Is It Calculated?

For a general product search, the top results of the query in each category are chosen. But there are over dozens of categories. How do they combine them to show only the most relevant? For this, the Search Relevance Team uses a blend of three main components. Today I am joined by both Amy Wees and Andy Arnott as we break these out and About our Guests... Andy Arnott 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁. 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗲𝗹𝗹𝗲𝗿 𝗔𝗻𝗱 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗮𝗮𝗦 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗦𝗲𝗹𝗹𝗲𝗿 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁. 𝗜 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗰𝗼𝗺𝗲 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝗻𝗲𝘄 𝗶𝗱𝗲𝗮𝘀. 𝗠𝘆 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗳𝗼𝗰𝘂𝘀 𝗶𝘀 𝗔𝗺𝗮𝘇𝗼𝗻 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗻𝗲𝘄 𝗮𝗻𝗱 𝘀𝗲𝗮𝘀𝗼𝗻𝗲𝗱 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝗺𝗮𝗸𝗲 𝗺𝗼𝗿𝗲 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻𝗹𝗶𝗻𝗲. 𝗜 𝗮𝗹𝘀𝗼 𝗿𝘂𝗻 𝘁𝘄𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗦𝗮𝗮𝗦 𝘁𝗼𝗼𝗹𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝗿𝗮𝗻𝗸 𝗮𝗻𝗱 𝘀𝗲𝗹𝗹 𝗺𝗼𝗿𝗲 𝗼𝗻𝗹𝗶𝗻𝗲. 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘁𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗵𝗼𝗯𝗯𝘆 𝗶𝗻𝘁𝗼 𝗮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗱𝗼𝗹𝗹𝗮𝗿 𝗯𝘂𝘀𝗶ness!   Amy Wees Inventor, Entrepreneur, Teacher & Business Consultant. SEO Expert & Copywriter. Proven leader, mentor, director, communicator, problem solver, and innovator. Accountable for results, master of task tracking and follow up to accomplishment. Always thinking of new and better ways to do business – one step ahead. Expert critical thinker ensuring a ready path to success.