Research Paper of the week: Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources

SEO Research Suite - The SEO and LLMO / GEO thought leading podcast - Un pódcast de Olaf Kopp

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The Google paper “Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources” presents an algorithm for evaluating the credibility of websites. Instead of conventional methods based on links or user behavior, the algorithm focuses on the factual accuracy of published information. An important aspect is the automated extraction and verification of facts using natural language processing (NLP) techniques and comparison with knowledge databases such as Wikidata. The result is a “Knowledge-Based Trust” score (KBT), which assesses the trustworthiness of a source regardless of its popularity. The process aims to reduce the spread of false information on the Internet. https://www.kopp-online-marketing.com/patents-papers/knowledge-based-trust-estimating-the-trustworthiness-of-web-sources https://youtu.be/Z6tmDdrBnpU?si=hwMWx92Y-htj25gE

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