Create the right content and build a following

This week Mark and Evan talk about how to find the right content mix for a social media channel, how to build a following, and basically blow up Mark's entire content strategy.  They make some big plans, even bigger changes, and Evan pushes Mark way out of his comfort zone.     We also get an update on how Evan's rap went.   Go ahead and follow them on Instagram @mark.drager and @evancarmichael.