From the Sound Up✈️ Lesson 4: Who is your ideal client?
Sound Design Live - Career building interviews on live sound, theatre, AV, recording, and sound system tuning - Un pódcast de Nathan Lively - Online Courses for Live Sound Engineers ?
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Welcome to Lesson 4! If you missed the previous lessons, please go back to that email or head over to the course page. http://sounddesignlive.com/from-the-sound-up/ Notes - The more clear you are about what you want, the easier your marketing will be and the easier will be for people to help you. - Your ideal clients are current clients who are receiving the most benefit from working with you, or previous clients who loved working with you -- and you with them. Or they could be friends or acquaintances who aren't clients yet but you believe would gain a lot from your services. -George Kao - It's your responsibility to find your ideal client. Homework 1. Brainstorm a list of qualities and characteristics based on people you know already: Who drains the life out of you? Who do you enjoy spending time with in general? Which of your current clients do you look forward to seeing? Pick the top 5 qualities that define your ideal client. 2. Who are you? Do you consider yourself an audio engineer, AV technician, business owner, freelancer, all around badass? Hit reply and let me know. Great job on completing your fourth lesson and I'll see you tomorrow! -Nathan