1:1 ABM Conversation with Honni Marks at Red Hat
ABM Done Right - A Personal ABM Podcast - Un pódcast de Kristina Jaramillo and Eric Gruber
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Send us a text Honni Marks (1:1 Strategic ABM Lead at Red Hat) joined Eric Gruber on the ABM Done Right Podcast to discuss: 1. What it means to take a strategic 1:1 ABM approach. 2. The role 1:1 ABM should play in an account-based GTM program and how it should be used to expand key accounts. 3. The executive engagement that's needed for a 1:1 ABM program and how we should enable executive engagement teams. 4. How to leverage data to tell the account story 5. The 1:1 ABM content that's needed...
