6 Critical Elements That Are Missing From 66% of ABM Programs - A Conversation with Jess Larkin
ABM Done Right - A Personal ABM Podcast - Un pódcast de Kristina Jaramillo and Eric Gruber
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Send us a text With guests like Jeff Pedowitz (CEO of the Pedowitz Group), we've talked a lot about why 2/3 of ABM Programs fail. In this podcast, Kristina Jaramillo, Eric Gruber and their guest Jess Larkin (one of Okta's top strategic ABM marketers) will talk about the 6 key elements that are missing from most ABM programs: 1. A clear understanding of what ABM is. 2. An ABM strategy that is not just a list of tactical activities and cadences. 3. The right ABM vendors (a partner like Persona...
