How PathFactory Changed Content to Support ABM, the Buyer Journey & Sales
ABM Done Right - A Personal ABM Podcast - Un pódcast de Kristina Jaramillo and Eric Gruber
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Send us a text During this podcast, Cassandra Jowett (Senior Director, Marketing at Path Factory), discussed with Eric Gruber (CEO of Personal ABM and Stop the Sales Drop): 1. How content consumption changed in 2020 2. Where friction in the buying journey exists - and the content shifts we need to make 3. How does content need to evolve to support ABM, sales, and the complete buying journey
