Scott Gillum on the Role of Challenger and Personality Based Marketing in ABM
ABM Done Right - A Personal ABM Podcast - Un pódcast de Kristina Jaramillo and Eric Gruber
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Send us a text Within this podcast, Scott Gillum from Carbon Design joins Eric Gruber (Personal ABM CEO) to discuss: 1. Why Challenger sales and marketing and ABM goes hand-in-hand 2. How GTM teams can deliver messaging that resonates - This includes how we should create our POV so we can come to each interaction with a POV about the customer's business, how we should create our account-based value proposition, and how to differentiate value from competitors. 3. How to co...
