Culture at the Core: Setting the Right Tone for Your Start-Up

In this eye-opening episode, we sit down with William Welton, who transitioned from a consumer sales role to building a successful oral health business. One of the most critical stages in that journey? Hiring the right people. William opens up about his unique hiring process, detailing what he looks for in his first employees and how he's found the perfect balance between technical skills and cultural fit. Whether you're an aspiring entrepreneur or an established business leader, William's insights on establishing a team that can both meet technical demands and fit seamlessly into your company culture are invaluable. Tune in to learn how to navigate the hiring hurdle successfully and set your start-up on the path to success.