Getting Into Bed With... A Copywriter

Today we’re doing something fun: kicking off a brand new series called 'Getting Into Bed With…' A series for any business that's planning to outsource an element of their business to a creative to a freelancer, small biz or agency. Naturally, we're starting with — drum roll — copywriting. Have you thought about outsourcing your copy, now or in the future? Start here. I'll take you through the questions to ask, things to look out for and my briefing tips for the best copy ever. In...