Haters Gonna Hate: Why Being 'Polarising' Is My Secret Weapon

What would you do if someone called you, or your brand, polarising? Would you be offended, or would you wear it like a badge of honour? I don’t think many people would be over the moon at being called polarising, but in my opinion, it’s a huge compliment. In fact, it can be the best thing to happen to your brand. Being called polarising — no matter how insulting it might feel — gives you a major advantage in your space, if you use it wisely. Here I share with you 5 ways that being pola...