*Personal Brand* | Step 1: Define It

Personal brand is a total grey area. Like, wtf is it? And why should we be deserving of a *brand*? But personal brand is not as flashy as you think. In fact, you already have a personal brand, whether you like it or not. So, IMO, you may as well put in a bit of effort to shape your personal brand, decide where you sit in your industry and control how your dream customers or clients, or even social media followers view you. I'll be talking about personal brand in bite-sized steps, becau...