Web3 Ideals: Ease of Use, Security and Risk Mitigation

Andrew Klein, SVP, Web3 Brand Strategy & Innovation at Publicis Media, discusses how they’re helping brands convert their existing audiences to Web3 without scaring them off by unfamiliar technologies. He also shares his vision of the limitless creative potential that metaverse environments offer.  Key Takeaways:  Setting goals and being strategic when utilizing these technologies, but also uncovering the revenue potential opportunities for brands in the metaverse Erasing the complexity of wallet setup by allowing people to utilize familiar Web2 credentials in order to participate  Revenue opportunities that Web3 and metaverse portals can unlock for brands Guest Bio: Andrew Klein is SVP, Web3 Brand Strategy & Innovation at Publicis Media. In his role, Andrew leads the Web3 brand strategy and ideation for NFT, Digital Collectible and Metaverse experiences.  He has developed and launched the first NFT experiences for brands like Campbell’s and Macy’s. Most recently he co-led the development of the record-breaking Samsung 837x experience in Decentraland.  ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin