Episode 4: Ideal Client with Lex Fleming

Episode 4 is all about one of the most fundamental topics when running a business - Ideal Client. Lex Fleming, founder of The Wedding Breakfast Club, blows our minds with why we need an Ideal Client, how we get to know our Ideal Client, and how they can stop the anxiety of potential complaints.  For full links see our shownotes at www.daisycakecompany.co.uk/the-business-of-cake-making-podcast/