Episode 210 | Hogs and Swifties? Identity Marketing Explained, with Veronica Romney

In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight on your audience's identity rather than your brand's. We dive into how understanding your audience’s self-concept and aspirations can elevate your m...