102: The Advertiser's Dilemma
The Critical Path - Un pódcast de 5by5
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A history of Cinema as seen through disruptive lenses. How did the medium evolve from novelty to experimentation to establishment of a predominant business model to concentration of power, regulation and ultimate stagnation. How to measure "performance" of a medium via the median age of the audience and how that affects the advertiser's calculus.