Steer clear of the process map
The CX Leader Podcast | A resource for customer experience leaders - Un pódcast de Walker Information - Martes
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Journey mapping is a powerful tool in the CX leader's arsenal, but there are some "detours" you should avoid. In the first of a three-part series, Steve discusses how to avoid the process map detour with guests Melissa Meier from Walker, and Sheila March from Ascension Ministry Service Center.
