Episode #232 — Solving Music’s Identity Problem With Switchchord
The Future of What - Un pódcast de Music Business Association
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The complex web of unique identifiers associated with an artist and their body of work can make it extremely difficult for them to interact with publishers, sync officers, and other parties they work with. Switchchord aims to eliminate this friction by allowing artists to document ownership of their music and map out the legal & business relationships they engage in via legally verifiable, decentralized digital identities. We spoke with company founder and CEO, Cole Davis about how the technology works and what opportunities it opens up for artists!
