From the archives: The booming business of nation branding
The Audio Long Read - Un pódcast de The Guardian
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We are raiding the Audio Long Reads archives and bringing you some classic pieces from years past, with new introductions from the authors. This week, from 2017: These days, every place in the world wants to market its unique identity – and an industry has sprung up to help put them on the map. By Samanth Subramanian. Help support our independent journalism at <a href="https://www.theguardian.com/longreadpod">theguardian.com/longreadpod</a>
