249: Girl Chat: Some of Our Recent Instagram Struggles

Welcome to the show where we combine heart-felt girl chats with hardcore business and marketing strategies to help cultivate your life and business. Today’s episode is a super fun one. We did an episode a while back (Episode 197 if you haven’t listened to it yet) where we just came to the mic completely unscripted, vulnerable, and had an honest girl chat between us on the pressures of being online in this day and age, comparison, feeling the pressure to either be overly vulnerable online or overly curated.  And the feedback we received from you was that you absolutely LOOVVEDDDDD that unscripted and honest girl chat episode. SOOOOO we decided to do it again on today’s episode.    Over the past year, we have slowly pivoted our business from being full-time wedding photographers to now focusing more on business coaching and running the heart as well as our other companies. And within that pivot, we’ve gone through a lot of uncertainty and lack of clarity on how to use our personal Instagrams to show up online.    Are our Instagrams now considered influencers and purely personal accounts? Do we treat them purely as business coach accounts? How do we differentiate our own accounts from The Heart University’s account?    Behind the scenes, we’ve been on the struggle bus about ALL these questions, and today we’re just openly and honestly pulling back the curtain to everything we’ve been internally discussing with each other, and you’re getting a sneak peek into the raw vulnerability that comes from pivoting your business.    If you’ve found yourself in a similar season OR you feel a lack of clarity when it comes to your own Instagram account, welcome! You’re in the welcome territory. Cause same.   Show notes: https://theheartuniversity.com/URL Slug249-girl-chat-some-of-our-recent-instagram-struggles   The Lightroom Challenge: www.theheartuniversity.com/challenge   Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity