Data-Driven Product Expansion and Value Creation for Tech and Software Companies

Solo episode with Bruce Sinclair, the host of the show, discussing data-driven value creation for tech & software companies and data-driven product expansion with fintech for traditional companies. Product expansion driven by proprietary primary customer data excerpt: When architected correctly, smart products yield proprietary primary customer data that can be used to drive low-risk product expansion.  Like Tesla, your company can also offer insurance and other high-margin, competitively priced products that precisely fit each customer’s needs. Smart digital value creation for tech and software companies excerpt: Smart digital transformation can be applied to any company, but the type of company determines the specific tools needed for implementation. In this episode, Bruce discusses: Using smart digital to understand who your customers are and what they need. How to use proprietary primary customer data to underwrite fintech products like insurance. Case study of Tesla Insurance. How smart digital transformation is applied differently to traditional companies, tech companies and software companies. The importance of value sims and how they are used. Related links you may find useful: Article 1: Smart Digital Value Creation for Tech and Software Companies Article 2: Product Expansion Driven by Proprietary Primary Customer Data LinkedIn newsletter containing these and future articles Season 1:Related episodes  Season 2: Episodes and show notes Season 2 book: The Private Equity Digital Operating Partner Season 1 book: IoT Inc Training: Smart  digital transformation certification