Financial Vulnerability Is About More than Just Income
The JM Buzz - Un pódcast de Journal of Marketing
Categorías:
Regardless of income, most consumers across the socioeconomic spectrum experience varying degrees of financial vulnerability at different points in their lives. Read an in-depth recap of this research here: https://www.ama.org/2023/02/21/the-myth-around-financial-vulnerability-and-why-it-not-only-affects-those-with-low-income/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221150910 Reference: Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown and Kelly D. Martin, "Beyond Income: Dynamic Consumer Financial Vulnerability," Journal of Marketing. doi:10.1177/00222429221150910 Narrator: Saira Salyani Acknowledgments: Aman Soni Topics: income, personal finance, marketing ethics, consumer vulnerability, The JM Buzz is a production of the Journal of Marketing and is produced by University FM.