127: The MadTech Podcast Special - Redefining Audience Addressability
The MadTech Podcast - Un pódcast de ExchangeWire
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In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Amy Williams, founder & CEO of Good-Loop; Jacques Edeling, programmatic operations lead at Starcom; and Emma Newman, chief revenue officer EMEA at PubMatic, to hear about how audience addressability is being shaped partly by changes to legislation and infrastructure, but also by a growing sense that the industry must improve it’s moral position when it comes to the consumer.
