185: Sustaining Creativity in Cookieless Environments
The MadTech Podcast - Un pódcast de ExchangeWire
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In this episode, Seedtag's Dal Gill and GroupM's Dominic Barnard join ExchangeWire’s Lindsay Rowntree to explore how the deprecation of the third-party cookie is reshaping creativity in ad tech, what creativity means in the context of planning and executing engaging media strategies to target audiences, and the relationship between contextual data and creative.
