210: The MadTech Podcast Special: Why it's so Difficult to Define 'Attention'
The MadTech Podcast - Un pódcast de ExchangeWire
Categorías:
In this special episode, Nano Interactive's Heather Lloyd delves into the power of attention as a form of measuring advertising effectiveness, why it's difficult to define, and how advertisers can begin to see success with measuring attention over viewability.
