Criteo's Barry Adams on traffic shaping, sustainability and the programmatic ecosystem
The MadTech Podcast - Un pódcast de ExchangeWire
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In our latest MadTech Podcast Special, Barry Adams, EVP AdTech Services, Criteo and GM BidSwitch joins ExchangeWire head of content, John Still, to discuss BidSwitch's work, the importance of a sustainable approach and the current state of the programmatic ecosystem as we head into 2024. Tune in as Adams discusses: • Ad tech’s carbon footprint and the work being done to curb it • The industry's readiness for a cookieless future • The trends, and economic challenges, shaping the ad tech industry
