Adele's back with new album 30... but what are we expecting? (Talking Trends)

Welcome to the latest episode of Talking Trends, the weekly podcast from Music Business Worldwide – where we go deep behind the headlines of two major news stories affecting the entertainment industry.This week, host Louise Porter and MBW founder Tim Ingham discuss the return of Adele with her new album 30, now confirmed for release on November 19.In Ingham's words, we're already seeing strong evidence of the British superstar "doing things her way" when it comes to the record, and the strategy around it.This week's episode of Talking Trends also covers Blackstone's huge deal to pump (at least) $1 billion into a new song-buying venture with Merck Mercuriadis and Hipgnosis.Could the financial giant's investment in Hipgnosis Songs Capital ultimately stretch to multiple billions of dollars?Plus: Ingham reveals what he – and MBW's secret sources – think the NEXT game-changing financial trend in the music business will be. Clue: it's happened before, and it might just create some Scary Monsters (And Super Creeps).Talking Trends is supported by Voly Music, the new bespoke financial management platform for people in the music business.