Is Timbaland about to revolutionize music production (again) with Beatclub?

Online marketplaces selling music beats and samples are big business. Los Angeles-based Splice has raised over $150 million to date, including a recent round led by Goldman Sachs.The latest entrant to this fast-growing sector comes with a twist. Multi-grammy-winning producer Timbaland is launching Beatclub alongside his long-term manager, Gary Marella, who is our guest on the Music Business Worldwide podcast here.Marella is founder of Mono Music Group, and boasts over two decades of music industry experience , working at the likes of Universal Music Group and Three Six Zero.Beatclub’s pitch is that it offers independent music-makers the chance to use beats crafted by Timbaland himself, alongside other VIP producers such as Mike Will Made IT, Mike Dean, and Dallas Austin.The launch of Beatclub comes after Timbaland and Marella found huge success with online battle platform Verzuz during 2020. Verzuz originally launched on Instagram but has now become a multi-platform phenomenon following deals with the likes of Apple Music.