Falk Fuhrmann 'Investigative Anthropology, Cultural Empathy and Brand Strategy in China'

Series FourThis episode of The New Abnormal podcast features Falk Fuhrmann, Executive Director at Shanghai HuiLue Business Consulting Co, and Visiting Professor teaching International Brand Communication & Innovation, Consumer Behaviour & Insights, at the China Academy of Art in Hangzhou.He also is an award-winning creative strategist with more than 20 years of experience, who led the strategic planning department of TBWA when they opened their Berlin office. Later as head of strategy...