How ScyllaDB Helped an AdTech Company Focus on Core Business

GumGum is a company whose platform serves up online ads related to the context in which potential customers are already shopping or searching. (For instance: it will send ads for Zurich restaurants to someone who’s booked travel to Switzerland.) To handle that granular targeting, it relies on its proprietary machine learning platform, Verity. “For all of our publishers, we send a list of URLs to Verity,” according to Keith Sader, GumGum’s director of engineering. “Verity goes in and basically categorizes those URLs as different [internal bus] categories. So the IB has tons of taxonomies, based on autos, based upon clothing based upon entertainment. And then that's how we do our targeting.” In this episode of The New Stack’s Makers podcast, Sader and Dor Laor, CEO and co-founder of Scylla, told how GumGum has used ScyllaDB shift more IT resources to its core business and keep it from repeating ads to audiences that have already seen them, no matter where they travel. This case study episode of Makers, hosted Heather Joslyn, TNS features editor, was sponsored by ScyllaDB.