Daily Briefing Live – May 6, 2020

Key Resources Mentioned in Today's EpisodeNation’s hospitals losing about $50B a month fighting pandemic according to AHA: https://www.aha.org/news/headline/2020-05-05-report-nations-hospitals-losing-about-50b-month-fighting-pandemicEpic Health Research Network: https://ehrn.org/Expansion of Telehealth during COVID-19 Pandemic: https://ehrn.org/wp-content/uploads/Expansions-in-Telehealth-COVID-19.pdfKey TakeAwaysVirtual Care AdoptionVirtual care has expanded by 300% since last year.According to the EHRN findings, 50% of healthcare visits are done through Telehealth.Virtual care has been forced upon providers and consumers.Looking ahead, you should be asking:Over the next 1-2 weeksWhat’s happening competitively? What is being offered?Start with your brand strengthsOver the next 1-2 monthsHow does your virtual program match up to others?Long termIs your virtual program infrastructure set up so that it can withstand long term use of virtual health?In order to be effective in the future, health systems need to optimize their organizational strategy. User Experience MappingIt will be critical to set expectations for consumers as they visit your website and come across these new platforms.Training doctors on how to practice online will be necessary to the system’s adoption of the platform and the patient experience.Healthcare marketers can set up key measures to see what drives the patient experience and, in turn, what gets them to return to a health system. What’s the difference between Telemedicine and Telehealth?Telemedicine is physician-to-physician and physician-to-patient.Telehealth is broader, with capabilities such as texting and remote health.