Maintaining a Healthy & Engaged Marketing Team

Resources in Today's EpisodeYour Consumers are Afraid a blog by Sasha BoghosianAlan Shoebridge LinkedIn Group Therapy PostKey Takeaways Group Therapy while Living in a Pressure Cooker: Ways of coping with the evolving work demands and the circumstances of today’s world Acknowledging that we are all just humanHow do we take a step back and do our jobs to support the organizations we work for while also acknowledging how these circumstances are impacting us as individuals?Evolving work pressures and the impact of stressThis is a new situation for all of us – the personal aspects but also professional. Whenever there is a rapid and dramatic change to what we do, it will bring a lot of challenges with it, that alone is disruptive for people within “normal” circumstancesThese changes have resulted in staff redeployments and changing how we think about doing our work along with the ongoing need to adaptSignificant shifts in the nature of roles that are typically focused on in-person relationships/events. If digital wasn’t IT before all of this, then it is nowWe are being asked to do more with less. All while trying to reframe these challenges into an opportunityWe want to show up and deliver given all of the massive challenges that the world is facing, but on top of all of that pressure we are also dealing with our lives outside of the “office”How can we manage and support our team and co-workers?Openness about how we are doing and speaking to it regularly – not carrying those feelings around silently is huge right now. Creating a space to have open conversations about how you are doing with friends and familyCreating these spaces is a crucial part of a leader’s work – we can’t get through these challenges without an engaged workforceThis is an ultra-marathon, and we are only halfway in. There is much further to go, and we have to care for one another to get there — play the long game hereTeam Support Ideas:Intentionally set up a time to hear how employees are doing from a human to human point of viewWeekly conversations that have nothing to do with work — getting the team to build personal connections has bonded them in ways that we have never seen beforeLook to see what resources psychology departments are offeringSchedule a 30-minute mindful meditation block on everyone’s calendarSchedule regular town hall meetings to discuss timely topicsProviding personal time off or leave hours that are COVID specificInstituted a no lay off policy to help settle anxietiesEnsure that your team has the resources they need to be successful — do not assume everyone is playing on the same levelExample: stable internet access or children at home