How and when to sunset features - Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

Sunsetting features is rarely a celebrated milestone in product, but it’s often one of the most critical. In this episode, Ronie Ben Aharon CPO and CTO of Craft.io, joins Lily and Randy to share how his team made the tough call to retire a key feature—and what they learned in the process. Ronie walks us through a real-world example of removing Craft.io’s visual spec tool, why trying to compete with established platforms like Figma didn’t make sense, and how they approached the transition wit...