Price Like a Pro: Alvaro Morales Unlocks Revenue Secrets

Join us in this episode with Álvaro Morales, CEO of Orb, as he explores product pricing strategies that align value and revenue. From his start as a software engineer at Asana to his current role leading pricing innovation, Álvaro offers insights into initial pricing decisions and the progression towards complex pricing frameworks. Learn how pricing strategies impact company growth, the importance of collaboration across departments, and the basics of usage-based pricing models. Discove...