Good data and the ethical role of AI in brand and market research

Ethical data governance practices are essential to driving business growth and positive social change. However, issues like misrepresented data or dark data can negatively impact underrepresented groups and contribute to environmental harm. How can companies effectively manage data complexities and uphold responsible practices to ensure a sustainable and equitable future? In this episode, experts uncover the challenges of inclusive research, the evolving regulatory environment, and the future of data management. They highlight the importance of ethical governance and leveraging data for good, while also exploring the role of AI in identifying and addressing these issues. Featured Experts • Caroline Frankum, Global Chief Executive Officer, Profiles Division, Kantar • Valeria Piaggio, Global Head, Diversity, Equity & Inclusion, Kantar • Dr. Elena Huff, Director, Consult Partner, Kyndryl