How Halsey Exposed The Music Industry's Obsession With TikTok

Last month, one of the music industry's biggest artists, Halsey posted a video on her social media that was viewed by 8 million people in just 24 hours, but not for the reasons her record label was hoping. After she spoke out about not being allowed to release her new song unless they could 'fake' a viral moment on TikTok, numerous other artists came forward to say they too were being pressured to create content instead of focusing on their music. The Quicky speaks to two entertainment and music experts to find out whether the music industry has now become so commercialised that it's actually no longer about the songs, and all about the likes and social media following, and what musicians can do to push back. Subscribe to Mamamia GET IN TOUCH Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] CONTACT US Got a topic you'd like us to cover? Send us an email at [email protected] CREDITS  Host: Emma Gillespie With thanks to: Chelsea McLaughlin - Mamamia's Senior Entertainment Writer and co-host of our daily entertainment podcast The Spill Lucy Smith - Music journalist and host of Mornings on the ABC's Triple J Producer: Emma Gillespie Executive Producer: Siobhán Moran-McFarlane Audio Producer: Thom Lion Subscribe to The Quicky at... https://mamamia.com.au/the-quicky/ Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading our articles or listening to our podcasts, you’re helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We’re currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.