Audience-first publishing

Matt Cronin is a founding partner at https://www.houseofkaizen.com/rebooting (House of Kaizen), a consultancy that works with publishers and other companies on recurring revenue growth. House of Kaizen, which is a sponsoring partner of The Rebooting, uses research-backed experiments to foster audience-first engagement. This allows clients to turn total reader revenue into cumulative gains. We discuss how publishers can become truly audience centric, what publishers can learn from other consumer companies and more