Building lasting subscriptions programs

The Rebooting Show - Un pódcast de Brian Morrissey - Lunes

I spoke to Matt Cronin, founding partner of House of Kaizen, a consultancy that works with publishers on their subscription and recurring revenue products. Among the topics we covered: fixing misaligned incentives in publishing whether peak subscription exists subscriptions as a force function to be customer centric what publishers should and shouldn’t learn from the success of The New York Times The struggles of many streaming services what publishers can learn from subscription companies outside media

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